Welcome!
| May 25, 2011 | Filled under Copywriting, News |
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Welcome to my online home—a place where you can discover many things about creating content, storytelling and my services as a professional copywriter, ghostwriter and marketing consultant. You may also encounter articles and posts about games, gaming culture, geekery and visual storytelling. This is also a place where I can…
So, I’m an award-winning writer. Just saying.
| September 7, 2012 | Filled under Copywriting, News, Other stuff |
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Okay, so it wasn’t Hugo, Nebula, Nobel or Orange. It was Screen Play, the quietly awesome blog that The Age and Sydney Morning Herald run about all things game-related. My piece on gamer stereotypes won the August competition. And I’m kinda pumped. If you would like to read the piece,…
Happiness comes in a zine! And thoughts on self-publishing
| August 10, 2012 | News, Other stuff |
I have been working, mostly ghost-writing for the Melbourne-based communication and public relations company for whom I’m chief copywriter. I’ve also been working on a children’s book and plugging away at a paperback. As a result I haven’t been blogging much about other stuff, like storytelling. And publishing. I’ve been…
Media Training and You
| August 1, 2012 | News |
Ever wondered what media training is all about? At Solid Ink we empower spokespeople to make the most out of their media opportunities. Check out the guest blog on media training in Marketing Magazine here.
We’re in Marketing Magazine, again: what NOT to say to stakeholders
| July 4, 2012 | News |
Very excited to have another guest blog picked up by Marketing Magazine. Frances and I put our heads together to come up with a blog about one of her pet peeves—politics in stakeholder communication. I let a little loose on this one, too. Read it here.
The power of LinkedIn groups for lead generation: Solid Ink client guest blog in Marketing Magazine
| May 24, 2012 | News |
Our client, the wonderfully informed Tom Skotidas, talks LinkedIn and lead generation in Marketing Mag online. Check out Tom’s guest blog here.
B2B social marketing: investing in your personal profile. Oh yeah, and Pinterest
| February 29, 2012 | Filled under Copywriting |
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I’ve been thinking a lot lately about business-to-business (B2B) social marketing, from both content strategy and lead generation angles. Some of this is because of my work, subcontracting as a copywriter and getting to work a little on behalf of cool people like lead generation guru Tom Skotidas and the…
Working the social angle: social media usage among Australia’s top 500
| February 28, 2012 | Filled under Copywriting, News |
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The social media marketing habits of Australia’s BRW top 500 organisations have been revealed in a groundbreaking report by eMarketingConnected. Check out the story on AdNews and B&T online magazines. Read the whole report here. My client, Solid Ink Communications, and I work in concert to provide businesses like eMarketingConected with…
Kamambo (Butterfly) gets selected for another festival!
| January 22, 2012 | Filled under Copywriting, News |
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Kamambo (Butterfly) written, produced and directed by Victoria Goodyear, has been accepted into the 18th World of Women (WOW) Film Festival & Tour 2012! The WOW film festival screens in Sydney at the Dendy Opera Quay and other locations over 6-9 & 15 March 2012 and then selected films tour…
My interview with ‘Top Copywriters’ is out!
| November 28, 2011 | Filled under Copywriting, News |
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I was recently asked to take part in a cool little project that brings together the top copywriters across the country in one, online place. Take a look at my interview here. I answer questions about services, the future of copywriting and what makes for a good copywriter. Take a…
Success! Guest blog in today’s Marketing Magazine online
| November 11, 2011 | Filled under Copywriting, News |
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My client, Solid Ink Communications, has been working with a wonderful client of their own by the name of Silverpop, an international marketing solution business making waves in the pacific region. Solid Ink and I work in concert to provide businesses like Silverpop with top notch PR strategies and sharp,…
