Posts Tagged by digital
Convincing your market
| August 17, 2011 | Filled under Copywriting |
Whether you are a freelance copyrighter, like me, or a corporate copywriter employed within a business, it’s often a challenge to get the business executives in your market to see where the value of content creation lies. This topic came up recently in a LinkedIn online forum, reminding me to…
Happily ever after
| July 7, 2011 | Filled under Copywriting |
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Recently at Solid Ink we published an article in Marketing Magazine’s June edition (you can check it out online too) about the place PR still has in the age of digital storytelling. Digital storytelling is somewhat of a buzzword in the world of public relations, marketing and communications that isn’t…
